The holiday season is fast approaching. For retailers, decorating for the holidays is about more than simply making things pretty. It can actually play a tremendous role in developing your retail holiday ideas. You can boost sales by decorating your business this holiday. Holiday decorations are not just fun, they can be a tremendous marketing tool that creates an atmosphere that not only encourages shopping, but also tells your customers that you care about them. Decorations such as lighting draws attention, and contributes to your brand’s overall experience. In essence, it can help boost sales, which is good for your bottom line.
This holds especially true in a world where online shopping is increasing from year to year. The good news is that the majority of consumers would rather see, feel, and touch the products that they are purchasing. It is simply a matter of standing out from the competition in order to secure this audience. Even if you do not sell physical products, hanging holiday decorations and lights in and around your office adds something special to your business. For example, it will create an inviting atmosphere that is warm and friendly.
It will actually go a long way in developing a personal connection with your customers/clients. The following information will provide you with a few decorating tips that will help boost sales this holiday season.
Begin The Process By Creating A Theme And Stick Too It
When decorating your business for the holiday season, it is important to start the process by creating a theme. In essence, you need to keep things completely professional by sticking to the K.I.S.S. principal of keeping it simple silly. Do not make the mistake of over complicating things. It will only make your business look cluttered and messy, which is the exact opposite image that you are trying to accomplish. Always stick to a cohesive decorating theme such as the traditional red and green decor, or the snowy aspects that include everything from snowflakes to snowmen.
You may choose to go with a glitzy theme that includes lots of glitter, sparkles, and twinkling lights. Some business owners choose the vintage route. Decorating with old-fashioned decorations and lighting can certainly stir up the nostalgia for your customers when they walk in the door. You may even decide a playful theme that sets the stage for Santa Clause and his elves.
Decorate The Exterior Of Your Business
Decorating exterior spaces are the perfect way to draw eyes to your business. If you have a lawn area, roof, or sidewalk, light them up with colorful and festive outdoor decorations. A flashy holiday display is sure to attract customers that may have otherwise walked right past your business. Keep in mind that outdoor holiday decorating becomes more flamboyant each year, so you really need to do something spectacular. Utilize a combination of traditional holiday lighting and technology.
For example, in addition to hanging lights, you should also utilize projectors and spotlights that shine everything from holiday greetings to Christmas trees across the front of your business. The exterior decorations matter a great deal and should match the interior theme. If you choose to go with the traditional green and red interior theme, add some giant candy canes to the exterior of your business.
Set Up A Holiday Scene
Consumers have been attracted to holiday scenes since Macy’s started dressing up their windows back in the 1870’s. A store window, lobby of a building, or even a waiting area at your office is the perfect place to stage your holiday scene. Try plugging in an LED Santa or snowman or you can even use the large blowup types. Create a fun filled snow scene by utilizing fluffy cotton batting, or add in a few of those beautiful light up reindeers. Do not forget to line the windows and or walls with strings of pretty Christmas lights in order to complete the scene.
In conclusion, hiring a professional company to install, take down, and store your holiday decorations and lights will save you a great deal of time, and money in the long run. We have a full crew of trained and experienced professionals to handle the job for you. Please contact The Veron Company today with any and all questions about your holiday decoration needs. Our company has been concentrating on maximizing your landscape’s potential since 1982.
