The holiday season is certainly a unique opportunity for business owners to spread a bit of cheer, and capitalize on an increased amount of activity and consumer traffic. Adding some attractive and tasteful commercial holiday lighting is beneficial for business. It will showcase your holiday spirit, attract new customers to your location or locations, and increase sales. The more lights you put up, the more traffic you will get. In fact, when you invest in commercial holiday lighting you have nothing to lose and everything to gain.
So why not spread a little holiday cheer this year and improve your bottom line at the same time? You do not even need to install the lights yourself. There are professional companies that will handle all of the work for you. That way, it ensures that the holiday lights are installed properly without risking harm to either you or your employees.
Commercial Holiday Lighting Is The Ultimate Marketing Tool
When most retail storeowners and operators plan their marketing agenda for the holiday season, they tend to stick with what they have been doing all year long. That includes running sales, paying for eye-catching advertising both online and in local newspapers, billboards, and even advertising on television if the marketing and advertising budget allows for it. That being stated, the vast majority of small retailers fail to utilize the ultimate holiday marketing and advertising tool.
That is the joy of the holidays. What better way to express the joy of the holiday season than to have festive and cheerful commercial holiday lighting installed at your place of business. There are few things that are as beautiful, eye-catching, and powerful as a custom decorated storefront or business location. In essence, when you truly demonstrate holiday spirit with a grandiose lighting display you will be noticed by consumers. Our society has been programmed to seek out bright and beautiful holiday lights since we were little.
The more people that are looking at your lights equal more consumers that may very well purchase your products and or services. That being stated, there is more to it than simply attracting consumers with bright lights. People tend to tell their family, friends, and co-workers when they see an incredible display of holiday lights, even if it is at a place of business. Word of mouth is incredibly powerful, especially in today’s digital age where information tends to spread like wild fire.
If a person is attracted to your store due to the holiday lights display, he or she may very well post pictures of it on social media. That in turn will drive a percentage of their social media connections to visit as well. Hundreds or even thousands of people can end up at your store to see the lights based off of that one initial social media post. That is true marketing power.
It’s More Affordable Than You Think
The good news is that professionally installed commercial holiday lighting is more affordable than you may think. In essence, you are getting a higher quality product that will save you a tremendous amount of money on your energy bill. For example, most holiday light installers utilize LED bulbs that not only shine bright, they typically use 50% less energy when compared to incandescent holiday lights. The bottom line is that LED lights will not make a negative impact on your electric bill. With affordable installation prices, and virtually zero increase in your monthly electric bill, hiring a professional to decorate your storefront or office can fit into any company’s budget.
In conclusion, commercial holiday lighting is the perfect way to advertise and marketing your business during the holiday season. We have a full crew of trained and experienced professionals to handle the job for you. Please contact The Veron Company today with any and all questions about your commercial holiday decoration needs. Our company has been concentrating on maximizing your landscape’s potential since 1982.
